This project involved creating a new branding initiative (logo, color scheme, etc), as well creating a new informational website design that supported the new branding for this local luxury travel company based out of Evansville, Indiana.
The inspiration behind the logo came through the combination of “travel/flying” and the company owner’s desire for something elegant. From there, the idea of a “continental butterfly” was born. The rigid aspects of each wing provide a slight resemblance to how a continent appears on a map, while the whole image of the butterfly brings both elegance and the idea of “flight” to the table.
Decree Design Company is a graphic design and web development company based in Louisville, KY that seeks to serve brands and businesses by helping them speak clearly through their visual representation.