pleasant valley music

Branding & Brand Guidelines

Pleasant Valley Community Church wanted something that they could use as their music team began moving into the writing/recording spaces. They asked for two options to choose from; one that matched the essence of their main church logo  (yet could stand separate) and a completely new direction.

In the end, the newer direction was what was chosen. Shown below are both options and their variants. Also provided were brand guidelines that provided information on the typeface, colors, arrangements, and accompanying patterns.

final logo & variants

The imagery was thematically based on the church’s theological views and arranged in four lock-ups to be used in various applications.

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Minimal Badge

Horizontal Stack

Abbreviated Stack

unchosen concept

The following unchosen concept was designed-as requested-to match the essence of the church’s main branding while also remaining unique in and of itself. The imagery is abstract and represents a sun coming up over a valley with a hidden “P” and “V” placed within the hills.

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Horizontal Stack

Abbreviated Stack