Frantz Building Services

Frantz Building Services is a provider of commercial cleaning services to clients in Kentucky, Tennessee, Indiana, and Ohio.

Having been in business since 1985, they have become a standard in the industry with a list of clients that includes Country Music Hall of Fame, Fruit of the Loom, and 3M.

Janitorial/Commercial Cleaning

Brand Identity
Style Guide
Ancillary Materials

The Problem

Having made some internal mindset shifts since 2020, the leadership team felt that their old logo no longer represented the company nor the quality of service they provided. They needed something new that matched the company’s ethos.

Original Logo

The solution

An identity that takes inspiration from the past, brings the company visually into the present, and provides a foundation for the future.

It represents Integrity, Humility, Excellence, and Stewardship.