Dirty Doots Mobile Grooming

Dirty Doots Mobile Grooming is a dog grooming business located in West Virginia; owned by a husband and wife team.

At the forefront of the project, the couple requested an approachable identity that 1) included imagery inspired by one of their dogs and 2) used colors drawn from their love of Halloween. 

In the end, they were pleased to have an identity that was 100% personal. It was named after a commonly used phrase by the wife’s grandfather and visually represented one of their beloved huskies.


Identity Design

“We met Joe at a grooming expo and learned that he was the creator of one of the best logos we’d ever seen. It was a pretty easy choice at that point to hand him the keys to our logo design. After a little Q&A about us, our business, and our goal, Joe got to work on a logo that would really represent who we are as a company and as people. We couldn’t be happier with the result and with the experience we had working with him. “

Tyler Emery, Owner