Dirty Doots Mobile Grooming is a dog grooming business located in West Virginia; owned by a husband and wife team.

At the forefront of the project, the couple requested an approachable identity that 1) included imagery inspired by one of their dogs and 2) used colors drawn from their love of Halloween. 

In the end, they were pleased to have an identity that was 100% personal. It was named after a commonly used phrase by the wife’s grandfather and visually represented one of their beloved huskies.