In 2016, Justin Bond began CigarBond–a photography company specializing in bourbon and tobacco. Having done work for several high-profile companies (Bulleit, Four Roses, Rabbit Hole, Buffalo Trace, Drew Estate, Room 101, and Dapper Cigars), CigarBond has created a solid reputation as well as a decent-sized fanbase. Towards the end of 2020, Justin decided he wanted to expand the company to create lifestyle products for fellow industry consumers. In order take the brand into this new direction, Justin sought an identity design that better aligned with his new vision.