Branding Client Questionnaire

Please fill out the branding questionnaire form completely.

What is your company's name?

Please describe your company in a few sentences.

What services or products does your brand or company offer?

In a few sentences, what is the overall message/ image you wish to portray?

Do you have a slogan or tag-line that clearly describes what you offer in terms of benefits or features?

What attributes of your business would you like reflected in your logo?

What colors do you see your brand being? (2-3 color maximum)

What needs are not being met by your current branding? What are your likes and dislikes of your current branding?

With keywords, describe what your potential customers and visitors impression(s) should be when they see your logo? I am looking for keywords like: “Clean”, “Elegant”, “Expensive”, “Rough”, “Vintage”, “Modern”, “Retro”, “Powerful”, “Playful”, “Illustrated”, “Colorful”, etc.  

How will you utilize this new brand to generate income and make you more money?

Why do you believe your visitors should do business with you rather than with a competitor?

Please list the names of 2-5 brands outside of your profession that you like. Why are they attractive to you? What needs do they meet?

Please list examples of 2-5 competitor’s brands inside of your profession. What do you like about them? What don’t you like about them?

Who are your main competitors and how are you different than them?

What other information could or should be included for the brand?

Will you be needing a Brand Standards Manual to go with your final files?