I remember just 10 years ago, phone books were still accepted as a useful tool. However, with the progression of smart phones and devices like Amazon Echo, phone books are now frequently found laying on the sidewalk (or in a nearby bush)–wet and ruined due to harmful weather conditions.
Nowadays, any time an individual needs to find a certain product or service, they rush to Google with the purpose of getting information and contact options. They click on the first few websites that pop-up and from there, decide which to contact. Because of this, it is crucial to make sure your website is treated like a tool and not like the phone book that society has shoved into the junk drawer and long forgotten.
Below are 4 quick tips to make sure your website is effective.
1. Have a Website
Seems pretty self-explanatory, right? It is extremely important to have a website in today’s business world–especially if you are a small business. Sadly, many companies don’t have one because a website’s purpose isn’t understood.
Word-of-mouth is how most of us strive to grow our business because it costs the least, but a website is crucial to gaining recognition for your business. A website allows someone to begin building trust. You are recognized as keeping up with the times.
If you don’t have a website, ask yourself the following question: Do my biggest competitors have a website? If the answer is ‘’yes’’ (and it more than likely is), consider getting a nice, clean website built. And if you can’t afford it, look for a design company in your area that will consider alternative compensation models.
Get yourself a decent web presence and begin building legitimacy. Even if it just has three pages (ex: Home, About, Contact), you are already going to be seen as more legitimate than if you hadn’t have had a website.
2. Spit It Out!
We’ve all spoken these words or had them said to us. Everyone is moving fast and people have short attention spans. We want information and we want it now!
When it comes to your website, you need to get the details out ASAP! Most companies like to have some sort of witty mission/theme statement for people to see at the top of their homepage, but this is not the best move! When someone visits your site, they need to see who you are and what you do immediately. If your mission/theme statement answers these questions, you are good to go, but unfortunately, most statements don’t.
This is something that Donald Miller, New York Times Best Seller and creator of Story Brand, speaks about a lot. It is important to communicate to your potential clients quickly and effectively. Or, for a lack of a better term…Spit it out!
3. Be Mobile Friendly (Responsive)
I’ve given whole presentations on this point at Chamber of Commerce and Rotary meetings. Why? Because there are many websites that don’t respond to mobile devices. If the site doesn’t respond, people cannot get ahold of you easily. They cannot attain information quickly. If they have to pinch on their phone to zoom in and out, they will likely click off your site and go to another company’s website out of frustration.
Search engines are also more likely to boost your website in ranking because it is responsive. Don’t get left behind because of an outdated site that doesn’t respond.
4. Keep Your Website Updated
We are all guilty of this one, including myself, but this the easiest tip of them all. Set a routine schedule for yourself that allows you to set aside time to click through your site and update it. This could be as easy as adding a new picture or two, or providing information about a service you recently added.
Another, more involved action could be to write blog articles (like this one), for your audience to read. Provide relevant information and up-to-date content.
Websites can be time consuming, but they are a tool and they are crucial to business. Make sure you have a website and make sure it is up-to-date in terms of design/layout and content. Don’t let it become like that old phone book in the junk drawer.